It can be found in Verellen’s new line of lower priced upholstered pieces. Sofas, chairs, ottomans, and benches, Verellen knows just how to put a smile on my face. The Belgian based company is all about artisanal goodness. They craft their pieces with love – I still cannot get over the fact that their base is located on a farm where chicken wander freely around the property, offering their support and contributing to the happy vide.
I first learned that this new line would be released this summer at Artefact in Belmont, MA where Tom Verellen spoke about the companies history, craftsmanship in an age of mass production, and disposability over heirloom. He talked about bonding customers to the brand for life, forming partnerships, and …. still being accessible.
Here’s where Happiness comes into the picture. Verellen, can only be found in a few select locations across the United States and it’s pricy. In my opinion it’s worth every penny. I have had my Verellen since my first flip and if I have my way – you’ll see it in number 10 too. It’s perfection – it’s lines are sexy, its compact but sits deep, its graceful and welcoming after a hard day in the city. It offers comfort, but it was not cheap.
Didn’t my ears perk up at the mention of their new – less expensive line. A line that 20 and 30 year olds could afford, and begin a life long love affair with this delicious brand. Not a vast collection, but one that will likely suit many tastes. The names of each are fabu; Dreamy, Happy Modular, Love, Lucky and Quirky. Of the five – I love Dreamy the best. Interestingly I don’t love: Love, and Lucky doesn’t feels boxier than I think Luck should feel, but there is something that is so Verellen wonderful about the collection- and I hear from Sue Marsh at Artesan that they have been tweaking the design to give this line – the lines that curve and embrace.
It’s the happiest surprise I’ve had in a long time.