Doing Laundry Never Looked So Good: Hermesmatic

HerMAZEing.  Y’all, I’ll let you in on a little secret….”I Love Hermes”.  From belts to bangles, and miles of colorful scarves, I have a thing for the H.  It’s so classically elegant.  The designs so intricately artistic.  The brand so fantastically French it’s no wonder I am mesmerized by the House of Hermes.  Please, please whatever you do – don’t pronounce the H – it’s silent…”ermes”.  It’s tres gauche to make that American mistake.  Now you are in the know.

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Wash and Wear.

One of the things I admire about Hermes is their ability to stay relevant as trends and styles change, and fashion becomes more and more casual.  I remember the first Hermes scarf I purchased in my early 30’s.  I saw Madonna wearing it as a cute halter and I fell for it.  I wore that scarf all summer on Nantucket and felt like my ship had come in.

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Fuchsia over-dye.

Upon my arrival in Nashville, my incredibly chic friend Jennifer Borden announced that Hermes in all its brilliantness had a pop-up in the Green Hills Neighborhood, through this weekend.  Hermesmatic is a laundromat of all things, where one can bring their well worn scarves to be dip dyed in one of three colors of your choosing; fuchsia, violet, or denim blue.  The process is done on site and takes between 24 and 48 hours to dry.  I missed that window but don’t cry for me Argentina because while the dip dying of your own scarves was free for those that arrived on time – you can purchase already dyed scarves, neck and bow ties so there’s that.  Can you see my moratorium on spending sliding out that silky door?

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Branding genius.

Their quintessential color orange is splashed throughout the pop-up.  Washing machines, laundry baskets, logo.  It’s so brilliant it brings a tear to my eye.

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Be prepared to reinvent yourself.

While this is a limited engagement, I would bet you’ll see this service “pop-up” as a regular offering.  It’s too hip not to become an Hermes classic.

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Painfully chic laundress.

In the city that never stops singing – these scarves can carry a tune.

Happy Saturday.

 

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