HerMAZEing. Y’all, I’ll let you in on a little secret….”I Love Hermes”. From belts to bangles, and miles of colorful scarves, I have a thing for the H. It’s so classically elegant. The designs so intricately artistic. The brand so fantastically French it’s no wonder I am mesmerized by the House of Hermes. Please, please whatever you do – don’t pronounce the H – it’s silent…”ermes”. It’s tres gauche to make that American mistake. Now you are in the know.
Wash and Wear.
One of the things I admire about Hermes is their ability to stay relevant as trends and styles change, and fashion becomes more and more casual. I remember the first Hermes scarf I purchased in my early 30’s. I saw Madonna wearing it as a cute halter and I fell for it. I wore that scarf all summer on Nantucket and felt like my ship had come in.
Fuchsia over-dye.
Upon my arrival in Nashville, my incredibly chic friend Jennifer Borden announced that Hermes in all its brilliantness had a pop-up in the Green Hills Neighborhood, through this weekend. Hermesmatic is a laundromat of all things, where one can bring their well worn scarves to be dip dyed in one of three colors of your choosing; fuchsia, violet, or denim blue. The process is done on site and takes between 24 and 48 hours to dry. I missed that window but don’t cry for me Argentina because while the dip dying of your own scarves was free for those that arrived on time – you can purchase already dyed scarves, neck and bow ties so there’s that. Can you see my moratorium on spending sliding out that silky door?
Branding genius.
Their quintessential color orange is splashed throughout the pop-up. Washing machines, laundry baskets, logo. It’s so brilliant it brings a tear to my eye.
Be prepared to reinvent yourself.
While this is a limited engagement, I would bet you’ll see this service “pop-up” as a regular offering. It’s too hip not to become an Hermes classic.
Painfully chic laundress.
In the city that never stops singing – these scarves can carry a tune.
Happy Saturday.