Keeping Time: Customization in the 21st Century

If you knew me, and some of you do, you would know that I am not patient. It’s not a charming or cute quality. Oh I’m sure if I was played by some Hollywood starlet in a movie of my life, they could make you adore me and my foot tapping impatience, but taking a breath and thinking it out has its advantages. I suppose this is a cautionary tale of sorts in that regard.

I can’t be alone in wanting things to happen quickly, and to be customized to my liking. I cannot wait for the day that I can point my digitized magic wand toward an upholstered piece from one of my flips and change the color. You were blue, and now I wish for you to be white, or cream, or pale grey. The possibilities are endless and so is the trouble you could get into. We’re not quite there, but we are getting close.

OKL. Palette . Daphne Slipper Chair . $474.50

It’s pretty exciting to see generations old companies evolve, combining artisanal craftsmanship with technology. If speed to market is part of the new name game, another part is customization. So what else makes up this new world of commerce? Collaborations, you build the furniture, I’ll design the fabric and throw my back into it – or as the case may be, a name. Preferably one that is well known in the design world. Collabs are popping up all over the place. The EveryGirl, Clare Vivier, Peter Som, Joanna Gaines. X marks the collaboration and they are hot.

OKL . Palette . Pillow $64.50

I was pretty excited to see One King’s Lane jump into the X-Game with a new service called Palette. You choose from a selection of furnishings or pillows, pick your fabric, now for the colors – 15 are available, select the scale of the design – small, medium or large, and choose a finish – and a frill or two if the piece warrants it. Ta-da. You have a customized piece that will ship to you from Cloth & Company the name behind the X, from Chicago, in 3 weeks. That’s right. Customized for you and delivered in just 3 weeks.

The Inside X Clare V. Sardines Sette. Photograph copyright dan cutrona

OKL is savvy. You don’t necessarily have to invent everything. Sometimes you just need to pay close attention and connect the dots. Last year I came across a 4th Generation family owned company. It struggled and then reinvented itself. Tillett Textiles and the T4 Color Pad technology that allows you to choose from 180 patterns, 55 colors and 12 grounds – think of the possibilities of fabrics that you can have your custom pattern printed on – I need a mathematician to help me figure out just how many options , but suffice it to say – it’s a lot. Then I came across a company called The Inside. Between their collaborations, and inexpensive upholstered pieces that arrive at your doorstep – you guessed it – in 3 weeks, we are witnessing a response to a demand.

Tillett Textiles. My custom print on the bed! Photography copyright dan cutrona

OKL married the two concepts, and like I said in the beginning…it’s magic.

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