Yall . This is Southern Design

Reynaldo . The original Estate of R J Reynolds, designed by Charles Barton Keen, 1918.

When my Clients told me they were leaving Cambridge for warmer climes I admit my long drawn out nooooooo was a little dramatic, but life is fluid and ever evolving. The exciting news is that I am going to have the chance to evolve too. My very first opportunity to influence the design of a southern home, followed the initial piece of traumatic news, softening the blow, as only Jonathan could.

Note the scale, the diamond patterned tile floor, and the acid green.

A new emotion took over – known to many as panic, I asked myself, what exactly did I know about southern design? Naturally quick to met out a harsh judgement, I told myself, “absolutely nothing”. I love talking to myself, and frankly don’t care who hears. Some of my very best conversations, are held between, me, myself, and I, and in the end, helpful recommendations to some of my biggest quandaries result.

Kelly Wearstler’s Avalon Hotel

I actually do know something about Southern design, I had just forgotten that these influencers, for whom I have great respect, all hale from, or are known for their southern design aesthetic. Kelly Wearstler, born in Myrtle Beach, SC, has a self proclaimed style, known as Modern Glamour. Derived from the Hollywood Regency era of design, it is bold and graphic, bright and accented by enormous ceramic figurines – usually of animals. Dorothy Draper – born in Tuxedo Park, NY, known most famously for the Greenbrier in West Virginia, and for being the first socialite interior designer, has been on my radar for a very long time . Suzanne Kassler, born in Waco, Texas to an Air Force Dad, lived in many places, gathering inspiration near and far, until finally landing in Atlanta, GA.

Dorothy Draper’s Greenbrier – iconic design.

So what makes southern design, well….southern? The properties are certainly much, much bigger than the urban locations that I typically design. They are grand, they are estates, they come from an era when income tax didn’t exist and amassing of wealth was easier. Aside from their size, southern design appears to incorporate the following elements:

  • Florals: from the gardens to the interiors, they are heavily represented,
  • Painted floors: intricate or simple patterns – the diamond being a favorite,
  • Heavy use of fabric: from slip-covered furnishings to curtain-laden windows, reams of fabric abound,
  • Collectables: southerns love to tell a story through “things”,
  • Family photos,
  • Mix of antiques and modern furnishings,
  • Monogramed everything,and
  • Bold colors.

Kasler brings a fresh approach to Southern Design – she doesn’t paper the walls, but brings the outdoors in and loves her curtains!

I got this. My journey begins in just a few weeks. I’ve got a lot of research to do to pull this off, but I won’t let my lovely Clients down!

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