Yesterday, I posted about Clare V. and her collaboration with The Inside. Today I want to talk about her collaboration with Wallshoppe, an LA Based on-line wallpaper company. I’m excited, fascinated, and daunted by all that these young ambitious designers do. I wonder if they struggle, but eventually reach a tipping point where the opportunities flow, and one need only respond – YES – more than one says no? Whatever their secret – they are leveraging the heck out of it, and borrowing – or associating – themselves with other like minded designers, to cross promote.
I feel a little like Alice in Wonderland after having fallen down the rabbit hole. The Everygirl took me to The Inside, the Inside took me to Clare V., Clare V. took me to Wallshoppe, Wallshoppe took me to Laurel + Wolf an Interior Design firm founded by Leura Fine, who is the brainchild behind Wallshoppe. First she set out to democratize interior design, with her on-line consultancy – need help with a single room? Multiple rooms, a whole house, and know that you want options – there are three different pricing packages to meet your needs, and designers that match with your style (they help you figure out exactly what that is – by the way), create a floor plan, interact with you about the selections, and they purchase the items you want and have them shipped to your home. Floor plan in hand, and styling assistance a live chat away, you can be sitting pretty in your professionally designed living room in less than a month. (Merchandise availability and lead time dependent). No wonder the venture capitalists went gaga for this gig.
Wallshoppe has done something really smart, a mon avis, as it relates to those more timid souls, afraid of making a mistake, and staring for the next 40 years at a pattern that makes them ask themselves – “what the hell was I thinking”? – They made it in both traditional rolls, and in removable, easy to install, coordinating patterns and colors. If Farrow and Ball and Schumacher are boardroom and stilettos, Wallshoppe’s collaborations with Nate Berkus and Clare V. are flip flops and a day at the beach, or a walk barefoot in the grass. They are easy, and cheery, playful, and whimsical, and they make me smile.
I do hope that Clare V. will not be offended that I plan to augment her design. After all, it is inspired by HER design, that is making me want to change the paper. Let me explain. She has designed in collaboration – of course – this pale pink on white wallpaper – Liberez Les Sardines. That’s French for “free the sardines”. Maybe some of you are catching on to why I like her so much. While she hails from Minnesota, she worked in France for a TV Station, married a Frenchmen, and her designs – with their signature stripes – are quintessentially – French!
So I asked myself – where are those stripes when I want them? Need them? They are missing from the Liberez Les Sardines! And I simply cannot have that, so I will be introducing them to the removable wall covering. What’s the worst that could happen? It wrinkles up? So what – even without my neon pink stripe, my mossy or kelly green ( I haven’t decided yet), and metallic gold, it’s going to look fabulous inside the closet of the pink bedroom on the Cape. Oh happy day.