It’s not often that you hear the word concrete and sexy in the same sentence. Pier Luigi Nervi, a famous Italian Architect did such beautiful form work that it earned him the moniker “Poet in Concrete”. Tadao Ando became famous for his concrete structures, exposing the forms rather than hiding them like a pair of dirty underpants. Nood Co.’s Co-Founder Matt Di Costa wanted that undergarment to be the equivalent of high class lingerie – meant to be shown off, and I think he accomplished here. I could throw out a couple of others famous for their form work, but for centuries it’s done all the hard work of holing up its end of the bargain behind the scenes.

Whether Nood is an acronym for New Object of Desire – I have one of those every few days, or the urban hip slang for “nude” or daring, this sink skirts the line between demure and sultry, with her sleek lines, sinus forms and slue of colorful hues from which to select. 14 off the shelf colors, but if your want to be the Imelda Marcos of the sink world, and are willing to purchase 20 at a pop, there are more than 90 color combinations they can develop to suit your fetish – I mean need.

I love contradictions, incompatibilities, incongruities – they please me. Concrete is expected to be tough, and tough isn’t expected to be pretty, and yet the Nood sinks are delightfully so. They invite you in for a peak at their powder perfect finish. Sleek and durable, petal pink or pale baby blue they are as hard as a daisy at daybreak.

If you are planning on incorporating one or two into your next project – start saving now.