I love a Winston’s floral arrangement. It’s crisp and tight and fresh. It’s formal and elegant, and refined. It’s special occasion. It has the power to turn a not so special space into something notable. I love wondering into the store on Newbury Street or Chestnut Hill with all it’s vastness and inspiration. The sheer abundance of stems with their blooming beauty puts me at ease and fills me with wonder.
So it may come as a surprise to you that I went in an entirely different direction for the shoot on the Cape last weekend. It was as unstructured as I think I have ever been. I didn’t dictate a color palette – so unlike me. I didn’t demand a particular blossom, bloom, fern or stem. Instead I let the floral artist go where her heart wanted to go. She walked the home, she got the vibe, and she filled her little truck with a most wonderful and unusual combination of flora and fauna I ever did set my eyes upon.
Kate Formichella of Flora Chella Design is a floral installation designer, a grower of edible flowers, and artist. She used seaweed and horseshoe crabs, driftwood and succulants, an array of unusual flowers for which the names escape me. We gathered punch bowls and some of my carefully curated pieces from Jill Rosenwald’s collection, perfume bottles, and silver Dory’s, sand pails and antique glass spirit bottles. This eclectic array of materials resulted in one of the coolest floral installations I have ever been a part of. I wish I had taken a picture of Kate – so super hip with her long gray hair, and her shortie black and turquois cow boy boots. Love!
A real artist. Chicago . NYC . Cape Cod. If free and easy, and totally on-point is what you are after. Kate is your gal.
Kate Formichella – Owner/Designer . 847.204.6627 – firstname.lastname@example.org