It sounds so British, and yet it was founded by two women (if you are paying attention this little formula produces major results – think Soul Cycle, Glossier, The Wing, Chief and many more – they are all founded by female duos), are California girls. I hope Alison Pincus and Susan Feldman will forgive me for calling them girls. I mean it in the best youthful, have sass, and sparkle, and bright ideas mixed with ambition, kind of way. They’ve got chutzpah, and that chutzpah got them to start OKL in 2008 when all the world seemed to be falling apart. There flash sale model morphed, and morphed again, before it was sold to Bed Bath & Beyond – clearly making them look good, and I mean really good, for their ability to make smart decisions.
The purchase of my very first home, coincided with their launch, and I lovely perused page after page of flash site offerings for inspiration. I have to admit that it wasn’t until much later that I purchased anything – I was broke. I had rubbed my two nickles together to make a dime, and hands opening in offering, asked if it was enough for the down payment. I think I can be forgiven, having just gotten into the game.
Now a gamer of sorts, I have traveled to NYC for their first in-house design advice session in their SOHO location on Houston – since relo’d and I got there just in time because they were selling everything in their “see it and touch it” studio, to avoid the hassle of having to move it. I left with an antique desk, two enormous Schumacher pillows, two gorgeous kelly green gourd lamps, and I am sure a few other items I couldn’t live without for No. 3.
Last fall I visited their first real bricks and mortar store – also in SOHO, and walked away with a petite vintage Turkish Oushauk in sage green, gray and lavender – for a steal! It’s in the kitchen of No. 5.
And now – drum roll, they have landed in Boston’s Seaport. One opening party, and a visit with my sister and I have already purchased a number of things that I didn’t need at all, and when I am supposed to be saving. I mean no disrespect to this venerable design store, with its sublime styling style, and its cosmic curation, but I have got to retire some day!
I did just learn that they’ll be launching Hunter’s Alley soon. A little marketplace that I can sell to others like me, that just maybe bought one too many things they didn’t really need, and are looking to free up some space and recapture some cash. I hope it launches soon, it feels like I’m becoming a hoarder and I really have no patience or desire to tunnel my way through my tiny little home.
Check them out – 25 Thompson Place, Boston . MA.