Boxed In: the innovation between four walls

All boxed up and ready to go. Designer Windsor Smith in a launch photo circa 2010.

If this dang Corona V is going to have me holed up in the house, I am going to attempt to celebrate the box, both the one I happen to be in Boston, and those that interior designer Windsor Smith minted back in 2010 – a coincidence that her Room in a Box emerged just after the wreckage of our last recession? I think not. Her latest plan to facilitate connectivity, sanctity and community together in a home for the well healed may have to wait, but her 21st Century Fox style video production showcasing her new vision for this architectural template feels anything but boxy.

The New Homefront – The Aqualillies don’t come with the box.

If you are bougie like me, you’ll need more than one box to stand on just to get a glimpse inside one of Windsor’s mansions. No worries, you’ll be able to spy the likes of her work in the glossy pages of a magazine, or just have Amazon drop a copy of her book – Windsor Smith Homefront: Design for Modern Living, on your porch. After all, you really shouldn’t be out wondering around.

I’m all about the small. Of course, some of this is out of necessity, but honestly the sheer magnitude of these mansions has me thinking about the complexity of the machine that it takes to run a household of that size. From the staff, gardener’s, cleaners, security, stable hands – lordly I can barely keep my refrigerator stocked and it’s just 24″ wide. That’s right, it’s tiny. That’s why the idea of a designer of Ms. Smith’s caliber being accessible to someone like me, is so very exciting. While it isn’t cheap – the service runs somewhere between $4K – $14K per room. I consider almost like a master class. Her process is structured, as it must be, to illicit designs that are tailored to her client’s – without ever having spoken to them. That’s right, she never talks to you directly, it’s all conducted on-line, via questionnaire’s and a custom portal that pushing you along through the process until that little blue box arrives with its diamond of a design inside.

I can’t afford the bird, but maybe one of it’s tail feathers.

There were many design in a box services that popped up after the crash, when people had no money to hire a designer to “do their house”, the hope was they might spring for a room that was so egregious to them that they’d rather skip lunch for a few months than keep looking at it. When times got good again, many of these services dropped off. I think it’s a shame. If I have to be boxed in, I sure wouldn’t mind some of the airy inspiration of Windsor escaping as I lift the lid.

WS . Room in a Box

Stay safe and don’t touch your face.

Hencoop Hospitality my feather boa!

If Virginia Woolf and her sister Vanessa Bell ( a painter and interior designer) Founders of the Bloomsbury Group, or Set, as they were known, and who gathered around them other like minded intellectuals, philosophers, artists, and influencers, could be considered frivolous by any group or gender, than I’ll eat that feather boa. I’ll do it without reservation, in protest to the outrageousness of the coinage.

Above: Allbright . London. Photographed by Tina Hiller

It’s only a wonder to me why it has taken us so long to embrace and proliferate, women’s only social and co-working clubs. Certainly we work differently than Virginia and Vanessa did at the turn of the 20th century, and Me Too wasn’t yet a movement, though it was a harsh reality, whatever the reason, a few pathfinders have helped to get the ball rolling.

From The Wing, which I have written about several times now, and if I am allowed to brag a bit, my firm, Elaine Construction is responsible for constructing in Boston’s Back Bay, to dozens and dozens across the country, women only co-working is in full swing.

Above: Make Lemonade . Toronto . Canada

Admittedly, it was the design of The Wing which first caught my attention. To my eye, it’s luscious interior is like a movie set that I could imagine Jan Morrow of Pillow Talk walking onto and sitting right down with a cup of tea and a bag of samples for her next project. It’s perfection. There are others which are worthy of mention for their jaw-dropping interiors including: Allbright . London, The Hivery . Mill Valley . CA, Make Lemonade . Toronto . CA, and Paper Dolls . LA . CA.

Above Left: Paper Dolls . LA . CA and Right: Paper Dolls Founder Jen Mojo

The names are as inspiring as the interiors and their missions. Allbright an ode to Madeline who famously stated: There’s a special place in hell for women who don’t help other women.” so often quoted these days it would be hard to imagine anyone not familiar with it. The Hivery which elicits images of the Queen Bee buzzing around in control of her kingdom, and believe me, I’d be happy to Make Lemonade out of Rachel Kelly’s brainchild of a work space. I loved making paper dolls as a young girl, so Jen Mojo’s concept, born out of a dinner club that gathered regularly, brings a smile to my face.

The Hivery . Mill Valley . CA by Design Renegades
Design Renegades Founder . LeAnn Wanninger

The fact that all these spaces were designed by women, and in the case of The Wing . Boston – built by one too (yeah!) is a source of collegial pride. Allbright was created by London Based firm No. 12 Studio, founded by Katie Earl and Emma Rayner, is a stunner.

Above Left: The Hivery . Right Top: The Hivery Main Studio. Right Bottom: The Hivery Founder . Grace Kraaijvanger.

LeAnn Wanninger of Design Renegades is responsible for the clean, bright lacquered white desk tops, lucite accents, and happy yellow pops of color that make up The Hivery, and have women making the trek from the heart of San Fransisco and other Bay Area locales to get creative and get working. Grace Kraaijvanger its founder is driven to explore: “what create and supports a courageous women”. This space might just provide the bird’s eye view to answer that question.

No. 12 Studio Founders . Katie Earl and Emma Reyner

The inspiration and pride I feel for these spaces abounds. I hope you find a little of your own inspo today.

Rachel Kelly . Make Lemonade Founder.