Rush . Rush Baby: Entrepreneurial carpet innovations

First of all, I adore a women owned business. Second of all, I adore it when friends come together to collaborate, and third of all, no one says third of all, but grabbing the attention of readers is difficult at best, and sometimes you have to annoy them before you please them. Bear with me here, I plan to please.

Designer: Emily Painter | Photographer: Peter Murdock

Friends and travel enthusiasts, Page Mullins and Liz Strong, both interior designers that put their talents to work as stylists and editorial producers for the likes of Coastal Living, Elle Decor, Garden & Gun, Real Simple, Veranda, and for lifestyle brands like Serena & Lily – one of my favorites, and Boll + Branch, came together during the pandemic to start their own venture – Rush House, which I sort of wish was called Rush Home, because the image of a place that you sought out, and designed, with so much care and love, that you want to rush to get there from wherever your day has taken you, is comforting and emits a sunny glow of warmth. It’s not called that though – it’s called Rush House, which is also a lovely name.

Cut the squares free of the rug to customize the size you are looking for….

Rush, rather than referring to hurrying around, which is what I mainly do, refers to the material from which their carpets are produced. Sparked by the artisanal craftsmanship of tiny villages in Mexico, the push pin on the map of their adventure centered on Oaxaca, back in 2015, resulting in the first stitch of an idea that brought together, in neat rows, their love of craftsmanship, design, and finds that they wanted to share with the world. The simplicity of the concept is brilliant.

…or stitch together individual squares to increase the size of your carpet.

One rug, three products, endless possibilities. By offering a simple, affordable 9 x 12 seagrass rug, they keep the business model tight. They have full time professional careers after all. I suspect that you are asking yourself, what is a gal, or guy, to do if they don’t need a carpet that isn’t 9′ x 12′ – get out your scissors, that’s what. Cut the stitching to free the 1′ squares from the captivity of the carpet, and voila – you’ll have the size you desire. Want the opposite? Buy extra squares, and rush thread and needle, to stitch the number of squares required to get you the custom size you desire. I watched the video – it all looks pretty easy, and kind of fun.

Affordable . customizable . DIYable. Joy: one square foot at a time.

Page and Liz, I’m not only jealous of your business model, I’m jealous of your adventures, design aesthetic, and creativity. Thank you for bringing this product to market. I plan on getting to the serious business of buying, and using these beauties in my properties, because you are right, I’d be hard pressed to find an application for which it doesn’t add texture and style. I think that might be true for you too – yes you, the one reading this, that’s who.