As someone that moves constantly….well not exactly constantly, but typically every two years, with bursts of increased activity which can result in interim moves of between five and six locations, so pretty serious moving. The idea of living like a millennial, which is to say – someone that takes their sharing versus owning, very seriously, is appealing. The freedom that goes along with a rental is, well liberating, particularly if that rental can’t be stuffed into one of two suitcases and carried away by ME.
Residential rental furniture seems to be the next wave in the sharing economy. Which should come as no surprise in the wake of the Air BnB and more recent Co-living craze (in case you missed it, this is furnished rental space that you can “let” for a week, a month, a year – in major cities. it’s just arrived in the Boston Area under the management of Common. You get your own room, plus a few amenities like toilet paper, cleaning service, olive oil – you know – the necessities, while you share the common space with others. Service compris). Now these newly minted home furnishing rental cos are targeting a bit of a different market. Think post-grads and young adults that have selected their city, are drowning in college loan debt, and yet, are ready to begin being. If they are anything like me, the beginning, without sounding too ungrateful, can look like a hodge-podge of undesirables and toss-aways, grouped together to make some semblance of a home. I once had a dinner party for two with a corrugated card board box covered in a cloth as a dining table. I kid you not. The indignity of it all.
Well, for those that are ready to get started with a little more style than that, ingenuity has arrived in the form of some pretty cool furniture rental companies. Or, I should say, almost arrived. The affordable ones appear to only serve the cities of NYC, LA, and Seattle – who knew. Boston cannot be far behind, and if Fernish, Feather or Everset don’t take up the challenge, I am certain others will. If I were a betting gal, and I am, I would say West Elm, who has been incredibly entrepreneurial for a big company – would get into this game.
Now I don’t want to ruffle Feather’s feathers, but the furnishings are not high style. No matter, they certainly will serve a market, as they offer a cohesiveness for the inbetweeners that is rather attractive. Rent it on a 3, 4, 6, or 12 month basis with an option to purchase. Throw in a design consultant, free delivery, set-up, and removal, and I am whistling dixie. How ’bout you?
My final thought here, and perhaps its not an original one, but I dare say, there are others like me out there – well, not exactly like me – I’m rather unique, but like, in the way that they abhor moving, and marvel at the thought of someone taking care of it for them. Further, I would guess that there are others, like me, that have a hankering for change, that want to investigate different styles, and colors and moods. I know from personal experience that this changing of the mind thing is rather pricey, so here’s my thought – One King’s Lane should launch a rental division….look out 2020.