Design Narrative: The Stories Your Spaces Tell

Design narrative sounds so technical and it can be. Temperature controls, and programs, and mandates and specifications, are part of a serious design narrative, but it should start with the story, and the story should start with a word, a feeling, a texture, a place. It should evoke emotion, unite the team in a vision, pave a plush velvety pathway for the designers to wiggle their toes in as they explore the possibilities that await.

Everyone can appreciate the unifying nature of a powerful story. Video Gamers call it Narrative Design, and use the hero of the game as the central character in which to tell the story. Event Planners, focus on theme, book cover designers peek into the pages to understand the heart of the tale and utilize fonts, colors, photos and icons to hit the viewer hard and quick, but to reward them visually upon closer inspection, inviting them to investigate what lies within.

Designers make use of a number of tools to unearth their clients’ goals and desires for a project. A great story takes you on a journey of discovery, and is deeply satisfying because it teaches you something, reminds you of something, or introduces you to a melange of disparate ideas, bringing them together in magical fashion. To be a real story it must have a beginning, middle and an end. Seemingly simple, sometimes this roadmap is ignored entirely, which can leave a design, and the inhabitant of the space feeling less than inspired.

Start by asking your client, or yourself the following questions:

  • What is your favorite season,
  • Favorite home scent, and why
  • Plants or fresh cut flowers – type
  • When you aren’t working how do you spend your time
  • What do you want guests to feel when they visit?
  • What colors, materials, and textures make you happy?
  • What’s your most prized possession?

Add your own to the list, discover and explore together the items and images that evoke emotion and you’ll be off to the races.

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